Would be nice to see a surge in OOH Vehicle marketing as it would benefit Print, but Im hoping wraps become more of the standard since they are way more fun to work on and produce!
adverCars Drive OOH Promotions
Given the number of eyeballs that view adverCars, vehicles that carry display ads in specific cities and locations, the cost is small. Advertisers can drive home their message for $280-$300 per car.
Brands such as Krispy Kreme and Sleepys have embraced the OOH medium.
After a test run, AllTran Media, a marketing-solutions company, will launch a campaign for Sleepys, the mattress company — traveling from Philadelphia to Norfolk, Va. and running the next two months. Some 40 towns and cities on the East Coast will see Sleepys auto suggestions.
Chris DeCicco, a media buyer for Sleepys, says the trick is to “get into smaller, localized markets that regular outdoor cant do. … and strategically target certain people or groups.”
Continues at: MediaPost Publications adverCars Drive OOH Promotions 08/29/2011.
Related articles
- New Marketing Platform Evolves the Concept of Display Advertising (prnewswire.com)
- The Benefits of Using a Vehicle Wrap to Advertise Your Business (bayintegratedmarketing.wordpress.com)
