Customizable Digital Signage Tensator Virtual Assistant
Provides Information and Greets Customers
NEW YORK, NY – Duane Reade, New York City’s largest drug store chain in partnership with Lawrence, a Tensator Group Company – and world leader in queue management solutions, has unveiled at the company’s grand opening of its Wall Street megastore, the industry’s first Virtual Assistant. A next-generation digital signage solution, the Tensator Virtual Assistant, provides Duane Reade’s customers with information, branding and promotional messaging using the latest in holographic imaging and audio-visual technology to create the illusion of a real person.
The completely customized Virtual Assistant greets New Yorkers to the newest Duane Reade store, immediately engaging customers and providing guidance on everything store related instructions on seeing the “Doctor on Premise,” getting a virtual makeover, hours of operation, checkout information and even makes suggestions and recommendations on leading brand foods, drinks, cosmetics, hair and pharmaceutical choices available to customers.
“Our Virtual Greeter is an essential part of the “wow factor” we have built into our newest store and serves as ambassador of the new Duane Reade customer experience,” said Paul Tiberio, Senior Vice President of Merchandising & Chief Marketing Officer for Duane Reade. “The virtual aspect captures shoppers’ attention from the moment they enter the store – engaging their visual and auditory senses. And because the Virtual Assistant is so compelling, shoppers are receptive to the wealth of information she provides, enabling them to get the big picture of everything the store has to offer in a very personal and exciting way. We are delighted to work with Lawrence and proud to be the first drug store chain to welcome, inform, educate and guide its shoppers with our Virtual Greeter.”
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