Fully one-half of businesses (50%) say they plan to increase their marketing budgets in 2011, with much of that spending growth allocated to email, social media, and search marketing, according to a survey from StrongMail.
Over four in five surveyed marketers and business leaders (43%) say their companies’ budgets will stay at current levels, and 7% plan to decrease marketing budgets—an improvement over the 11% who planned to do so a year earlier.
Email marketing is the top area of investment growth among marketers and business leaders (65%), followed by social media marketing (57%) and search marketing (41%).
Direct mail (36%) and tradeshows and events (33%) are the top targets for decreased spending; however, that is a marked improvement over the previous year, during which marketers reduced spending in those areas by 42% and 44%, respectively.
Continues at: Email, Social Marketing Top 2011 Budget Growth : MarketingProfs.
Related articles
- Social Media Top Priority for PR in 2011 – MarketingProfs.com (subscription) (news.google.com)
- 5 Things You’ll Learn About Location-Based Marketing at #ProfsChat (mpdailyfix.com)
- Social Media Marketing Budgets Set to Rise in 2011 (futurelab.net)
- Social media marketing budgets set to rise in 2011 (freshnetworks.com)
- 80% will use Social Media by 2011 But… (penn-olson.com)
- How Many Marketers Are Using Social Media? (webguild.org)
