“A QR based renter engagement campaign”… that language is a good sign brands are starting to understand QR codes and the connection between the scanner and the content they access. Will they sell cars? Ultimately that is the goal, but in the meantime both enterprise and Mazda gain a little marketing street cred and come out of the gate first with the concept.
Enterprise Holdings Launches Industry-Leading QR Code Program Starting With Mazda6
Enterprise to Add QR Codes to Rental Fleet of Nearly 1 Million Vehicles; OnRamp(SM) QR Code Program Is First of Its Kind in the Rental Car Industry
ST. LOUIS, MO — (Marketwire) — 11/08/11 — Enterprise Holdings — which owns and operates the Alamo Rent A Car, Enterprise Rent-A-Car and National Car Rental brands — is adding Quick Response (QR) codes to select Mazda6 vehicles throughout its North American fleet. The effort launches a new industry-leading program, “OnRamp(SM),” that will eventually add QR codes to nearly 1 million vehicles throughout North America.
Scanning the QR code with a smartphone launches a mobile-optimized site where car rental customers can learn more about the vehicles they are renting, find a local dealer if they are interested in purchasing a similar car to the one they are driving, and more. The QR codes are placed on key tags as well as on the driver side window of all vehicles, making vehicle information accessible to more than just the rental vehicle occupants.
Enterprise is the first car rental company to create a comprehensive QR code-based renter engagement campaign.
“Placing QR codes in our rental fleet vehicles is an innovative way to connect with drivers during the millions of test drives taking place in Enterprise’s rental vehicles monthly,” said Susan Lombardo, vice president of vehicle acquisition for Enterprise Holdings. “OnRamp exposes the thousands of renters who are likely looking for a new vehicle to a new experience that extends beyond the rental transaction and puts a spotlight on vehicles from our manufacturing partners like Mazda.”
Continues at: Enterprise Holdings Launches Industry-Leading QR Code Program Starting With Mazda6
