A direct mail marketing campaign is one of popular ways to market a business. This strategy can be so effective that many companies heavily rely on it to boost their profit margin.
There are different direct marketing tools you may use for your own campaign. One of the most effective is the sales letter. Sales letters can help generate leads and drive sales with the help of a compelling copy and more importantly, an irresistible offer. But before your recipients get to read your letter, they have to be motivated by your envelope to do so. For this reason, your sales letter campaign obviously starts with the envelope you use.
The get the envelope opened, it must first capture your prospective customers’ attention. Your campaign’s success depends directly to the open rate of your envelope. By carefully implementing the best approach, you can significantly bump up your open and response rates. To help you accomplish this goal, here are some tips on how you can maximize your envelope printing project:
Tease your recipients
A teaser printed on the outside of the envelope hints at the benefits you are offering inside. Your teaser can be something that would pique your recipient’s curiosity. Or you may choose to list down several of your benefits altogether. You may also include a call to action that aims to drive your audience to know what’s inside the envelope.
Continues at: Envelope Printing for Direct Marketing Campaign – Associated Content from Yahoo! – associatedcontent.com.
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