Plans for FESPA Digital 2011, which will take place in Hamburg, Germany from 24 – 27 May 2011, are well underway, with the exhibitor promotion campaign set to kick off during FESPA 2010.
The show will occupy around 16000m2 (net) in the new halls at the Hamburg Messe, located at the heart of Germany’s maritime city. FESPA aims to deliver a show as extensive as that in Amsterdam in 2009, which showcased more than 300 exhibitors over 14500m2 and attracted close to 10000 visitors.
FESPA has extended FESPA Digital 2011 from three to four days in response to feedback from key exhibitors, who are keen to extend the time available to meet with FESPA’s audience of senior decision-makers from across Europe and further afield. FESPA is holding the square metre price for exhibitors at that of a three-day show, offering exhibitors a significant additional business opportunity at no supplementary cost.
FESPA managing director Frazer Chesterman explains the decision: “Exhibitors make a substantial investment to attend an international show such as FESPA and create their temporary ‘showroom’. It’s understandable that they are looking to optimise their return on that investment by meeting as many prospective customers as possible, from multiple territories and vertical markets.”
See full details at: Fespa Digital 2011 Casts Off For Four-Day Event In Hamburg | Business.
