Following its Global Summit held in Miami, Florida in March, Fespa has published a ‘blueprint’ outlining steps the wide-format industry should take to ensure business success through innovation.
Broad themes outlined in Fespa Global Summit Blue Print: Innovation – the Way Forward were change, innovation, the environment and integrating wide-format print into the broader media mix.
Referring to other Fespa and Infotrends research including their Economy Survey and World Wide Survey, the document referred to a “new normal” market that is more competitive, with clients demanding lower prices, faster turnaround and added-value services.
Recommendations for how to respond to these market conditions include acceptance of ongoing change in the economic climate, customer needs and marketing methods – including social media – and meeting those challenges with continual innovation.
See full article at: Fespa reveals blueprint for wide-format industry innovation | printweek.com | Wide-format News and Jobs from the Wide-format Sector | Wide-format.
