In this free Webinar, PaperSpecs and Neenah Paper will show designers why packaging is an essential design tool in developing a successful brand today.
What is the one vehicle that brings the objectives of branding, protection, organization, theft deterrence, display, marketing, prestige, experience and authenticity together in the ultimate design challenge? Packaging!
Successful packaging seamlessly ties all these entwined interests together in a way that builds distinct identities and projects clear voices in a universe of ever-expanding competition.
As the guest speaker at PaperSpecs’ free Webinar “Packaging: Tying It All Together,” Steve Sikora, creative director and co-founder of Design Guys will talk about some of the most important considerations in packaging design.
“Steve Sikora brings unparalleled experience to this topic,” says Sabine Lenz, CEO of PaperSpecs. “While his list of awards and clients (Apple, Aveda, Macy’s, Virgin USA, Frank Lloyd Wright Foundation, among many others) is impressive all by itself, his fine art background and strong social consciousness enrich Sikora’s expert view in a way I know Webinar attendees will find engaging.”
As well as explaining the true nature of packaging, Sikora will discuss:
Paper selection for packaging
Why packaging is one of the best branding tools
The ten essential criteria of good packaging
Why packaging matters – even if you don’t do packaging
What tomorrow’s packaging will look like
See full details at: Free PaperSpecs Webinar – “Packaging: Tying It All Together” | PaperSpecs.
