When it’s done right, and the added value is there, QR codes can deliver and in a big way! Pretty genius move to include the QR on the press release automatically creating an interest and buzz for the multichannel campaign. The author of the article below (of which I have included an excerpt) also made a video of the experience…
Hennessy campaign garners 1.3M QR code interactions
…For Hennessy’s promotion of its limited-edition bottle, QR codes were placed on the bottle itself and also on the press release for the wire, which is a first for a spirits brand.
“From a mobile perspective, including the QR code on all of their press releases allowed Hennessy to take people to another experience, so that it is more consumer-friendly,” said Troy Brown, president of one50one, Boston. “It allowed Hennessy to create an interactive experience around the launch of this new bottle.”
The fact that the QR code for the press release was custom created, using colors from the bottle and an image of the actual product as well is also notable.
The landing page that the QR code brought consumers to was http://hennessykaws.mobi. It works on all mobile devices.
Visitors can learn more about Kaws once on the site via a short video clip.
The video tells the story of how the Hennessy/ Kaws collaboration came about and what inspired the artist when he designed the bottle for the cognac company.
The mobile landing page lets visitors download the new Hennessy bottle’s label as a wallpaper for their phone. Additionally, consumers can learn about the different cocktails that can be made using Hennessy.
The bottle label has been downloaded 101,000 times since the start of the campaign.
Full article at: Hennessy campaign garners 1.3M QR code interactions – Luxury Daily – Mobile.
Related articles
- The Promotional Potential of QR Codes (stayonsearch.com)
- 14 Million Americans Used QR Codes in June [Data] (hubspot.com)
- 103 Ways to Use QR Codes to Drive Sales and More (markthemarketer.wordpress.com)
