Honda has launched a national ad push with a yin-yang feel for its newest vehicle, the CR-Z sport hybrid. The campaign, via RPA, centers on the fact that the car embodies both sport and hybrid characteristics.
Targeting youthful 25- to-35-year-olds, it uses 3D technology for in-theater, print, events and interactive elements. Honda says that on Sept. 23 it will be the first 3D advertiser in New York’s Times Square. The company will have street teams giving out 3D glasses to view the spot, plus CR-Z displays, photo activity with 3D backdrop and on-site Sony racing simulators featuring Sony’s “Gran Turismo 5” game, which features CR-Z. Honda is also running billboards in its top 10 markets for the car*.
Continues at: MediaPost Publications Honda Campaign Shows How Opposites Attract 09/10/2010.
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