I recently received an email from Internet Retailer promoting a piece of research which suggests that online shoppers that received a catalog in the mail spent on average 163 percent more than those that didn’t.
One hundred sixty-three percent? That’s a big difference.
This prompted me to go back to the research into the Lessons Learned from the Top 10 Converting Websites, which revealed that 9 out of 10 of the top converting websites in the U.S. also have catalogs. These companies have visitor–to-sale conversion rates averaging 23 percent, compared with an industry average of 2-3 percent. However, this cannot be attributed solely to having a catalog.
Continues at: How Old-School Catalogs Help Drive Up Online Sales.
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