Getting a steady stream of referrals is the dream of most businesses. The right kind of referred leads are pure gold. They are often more qualified, less price sensitive, and more apt to refer business once they become a customer.
Many business count on some portion of referred business, but few tap this source of new and repeat business to the full extent.
In addition to providing a product, service or experience worth talking about you’ve got to implement referral processes and campaigns to amplify your refer ability and keep referrals generation top of mind for customers, partners and staff.
Want to learn more about building a referral engine? Read these articles:
Top 10 Social Media Tools to Find Your Referral Champions
5 Truths that Lead to More Referrals
What a Referral Doesn’t Know Can Hurt You
Take the following steps into consideration as you build your very own referral engine.
Strategy
When it comes to referral generation strategy starts with identifying your referral champions. In this pursuit there are two categories that must be mined—customers and strategic partners.
Continues at: How to Build a Referral Engine : Marketing :: American Express OPEN Forum.
Related articles
- Selling social to the C-suite: The power of referrals (smartblogs.com)
- B2B Social Media Marketing — Does It Work? (searchenginewatch.com)
- How To Use Referrers To Track Link Building Efforts (searchengineland.com)
