By: Abbey Klaassen
Life balance is a false goal. There are double standards around the world for women and men. And while women may have moved up in their organizations, there are still too few at the senior level in every industry, including advertising and marketing.
A few hundred women — and some men, too — gathered in a ballroom over a breakfast of fruit, cheese and eggs at the Majestic Barriere in Cannes where the IPG Womens Leadership Network held an event to examine the trends and headwinds facing women in professional leadership at advertising and marketing companies around the world.
Women comprise about 34% of upper-middle management, said Sylvia Ann Hewlett, an economist and founding president of the Center for Work-Life Policy, who kicked off the day after Interpublic Group of Cos. CEO Michael Roth introduced the event. But above that level, she said, women become more rare.
Ms. Hewlett had conducted research on the role of “sponsors” — a senior person in a company who helps guide and cultivate emerging talent — and found that women lag men in their use of sponsoring. Men were 46% more likely to have a sponsor than women when it comes to full-time employees in large companies with sponsors, 19% of men had a sponsor, only 13% of women had one. Sponsors consistently get better assignments, paid more and promoted more often.
Continues at: How Women in Ad Industry Can Increase Senior Ranks | Special: Cannes – Advertising Age.
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