Jennifer McNally, VP-global marketing for Discus Dental in Culver City, Calif., runs a mind-boggling direct mail operation.
Her company, which sells tooth whitening systems and other dental technology to dental practices, has thousands of discrete direct mail campaigns, including 700 campaigns aimed at international audiences. Discus sends so many pieces of mail that the company has a full-time staff person assigned as liaison to the local postal distribution hub.
So McNally has a good reason to pay attention to the U.S. Postal Office’s economic troubles. Currently, USPS is studying a shift to a five-day-delivery week and dropping Saturday delivery, beginning in the next fiscal year.
This drastic move is in response to the rapidly declining volume of mail moving through the system, which has sent a great tide of red ink washing over the Postal Service. According to the agency, total mail volume declined by 16.4% from 2007 to 2009.
See full article at: How will cutting Saturday mail affect direct mail operations? :: BtoB Magazine.
