This week, at the 57th Annual Cannes International Advertising Festival, HP is highlighting the world of creative opportunities made possible by HP digital printing solutions.
Advertising industry creative luminaries will join HP in a seminar discussing how digital print brings content from the virtual world to life in the physical world. Panelists will address how creatives can use the latest digital production tools to expand the creative canvas and create more personalized “real-world” experiences. The session is open to all Festival attendees and a replay will be available at www.hp.com/go/canneslions.
Additionally, a specially designed Young Lions Zone lounge features HP-developed elements from pillows and wallpaper to tabletops and custom drink cans – all produced using HP Scitex large-format printers and HP Indigo digital presses. The HP lounge demonstrates the broad spectrum of size, scope and custom applications made possible by digital printing.
“Digital printing allows creative professionals to connect with consumers in ways that are personal, unique and fresh,” said Christopher Morgan, senior vice president, Graphics Solutions Business, HP. “At Cannes, we are using HP digital printing solutions to demonstrate the innumerable ways that print can raise awareness, spur consumers to action and differentiate brands.”
see full press Release at: HP IPG | HP Showcases a World of Creative Possibilities Using Digital Print at Cannes International Advertising Festival.
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