A mainstay of early television — live commercials demonstrating products like Polaroid cameras and Timex watches — is making a comeback, updated for a new century by migrating to new media.
Hewlett-Packard is teaming up with the YouTube for a live show in the form known as branded entertainment. The program will be featured on YouTube’s home page from 3 p.m. to 5 p.m. Eastern time on Friday.
The purpose of the show, called “H.P. ePrint Live,” will be to demonstrate a new H.P. technology, ePrint, which enables people who want to print files or photographs to send them from mobile devices to Web-connected H.P. printers, each with a unique e-mail address.
The live stream of the show (youtube.com/hpeprintlive)
can also be watched on Facebook (facebook.com/hphome)
and on mobile devices (hpeprintlive.mobi).
Continues at: H.P.’s ePrint Printer, Live on the Web – NYTimes.com.
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