by Pat McGrew
Every year marketers look for data to help sell the solutions that are emerging in the market. Marketers look for data points that prove the anecdotes we all tell each other in the hallway at conferences. The sad truth is that there is very little data in the transaction print space. To build out some of that industry knowledge, and to prove or disprove the anecdotes, the team at InfoTrends is working with PRIMIR, the Print Industries Market Information and Research Organization, to fill in some of the gaps in our knowledge.
Together they are working on a study on Transformative Workflow. They have had some difficulty getting people to the survey site, so here’s the deal. Now there is a bounty! InfoTrends and PRIMIR are offering a $20 Amazon gift certificate for qualified responses! That’s right, $20!
If you can help please go to:
http://survey.infotrends.com/primir_op.htm
and complete the survey.
One more word on why you should… every week someone reaches out ans asks me if I have data they can use on some aspect of the market. Often I do not because market data in this space is difficult to come by. You can help turn this around by responding!
Want to know more? Drop me a note: pcm@mcgrewgroup.com
