Quick quiz: which method of printing, color inkjet or color toner, produced the best response rate on a test of 10,000+ post-card direct-mail pieces? Doc knows what you’re thinking: “Who dreams up these studies anyway?”
Nonetheless, it is interesting to consider how a printing technique might affect response to a marketing piece. So that’s what the folks over at Interquest set out to discover in their recent free report.
The results are noteworthy, if not conclusive. The test was against an unknown toner-based printer and one from the inkjet company Riso (who sponsored the research), so we don’t know how applicable these results would be to other machines from other manufacturers.
But aside from the comparison between techniques, there’s some good info about color vs. black and white and some other broader bits of info, including cost comparisons. Here are a few highlights and yes, the answer to my first question:
See full article at: Ink or Toner: Does It Really Matter? | ZDNet.
