This unique two-day two-track program is designed for marketers, agencies and customer publishers, as well as print/marketing services providers interested in improving how they interact with their customers and prospects. The conference program will focus on:
How Marketers Are Making Interactive Media Campaigns Work
This conference track will focus on tools available today for getting and keeping an interactive conversation going with customers. Definition, discussions and examples of data driven marketing, multi-channel personalized URL campaigns, social media and networks, iPhone applications, bar code tools and augmented reality will be provided. Participants will hear about new tools and how they have been effectively utilized in marketing campaigns.
Implementing New Media Solutions…Requirements for Success
This track will review the essential technology components for implementing and making interactive campaigns work. Marketing IT technology partners and marketing service providers will hear about the essential technical components,“how to” advice on implementation, core competencies and partners required and the underlying business models.
More info and registration here: InterACT! – Conference
