I read with great interest Andrew Tributes story Will Inkjet Printing Kill Offset? and Richard Romano’s report on the Presstek press conference at IPEX where Jeff Jacobson, Chairman, President, and CEO of Presstek said, “I believe with the advent of inkjet, electrophotographic missed an opportunity.” Romano goes on to report that Jacobson sees shops with three basic equipment rosters: inkjet for short-run, variable printers; offset for long-run printing, and a DI press for the “doughnut hole” between those two technologies’ run-length characteristics. And I have heard reports from clients that some offset press manufacturers are claiming in back rooms of the show that their make-ready and run-lengths can compete with toner. The obvious question is, who is really killing who and when will they be dead?
This is nothing new. It seems like the big international shows bring out the big predications of gloom and doom. Four years ago, a few weeks before Drupa, William Buckley wrote an article in the Wall Street Journal that said in essence Inkjet printing will Kill Toner. The story opened with this:
See full article at: Is Inkjet Killing Offset, DI Printing Killing Toner, or Offset Killing Toner? – Printing Industry News and Opinion from Print CEO.
