Agencies have always charged for their strategic thinking. In contrast, many printers give it away as part of the price of getting print business. For print providers to thrive in today’s economy, this practice needs to change.This was the case made on a panel presentation I led at the On Demand Conference and Exposition in Philadelphia about value pricing. It addressed one of the hottest topics our customers confront: How can they ensure being properly compensated for all the digital services they’re providing? And it featured two leading thinkers on the topic: Waleed Ashoo, president of graphic communications services provider, Lithexcel, and Joe Rickard, founder of sales and sales management training and consulting company, Intellective Solutions.
Read full article at: Digital Printing Hot Spot » Blog Archive » It’s Time to Charge for Your Brainpower.
