Japan is testing a billboard that can tell the difference between male and female faces – and display appropriate ads accordingly. The system is running now in subway stations around Tokyo, CNET writes. A consortium of 11 railway companies launched a one-year pilot project to test the signs. Its aim, according to CNET, is to collect data on what sorts of people look at which ads at what times of day.
Advances in digital signs have been steadily moving towards this goal: for the last few years, manufacturers have been experimenting with technology that can make judgments of the people standing before them – such as their age or what item of clothing would best suit them based on their body type. When it goes prime time is an open question, dependent on the results of such tests as the one in Japan.
Other examples:
Intel Corp. and Microsoft Corp. are working on this concept, envisioning a new generation of so-called smart signs that can recognize the age, gender and height of people in front of them. These digital signs could also serve as on-the-spot providers of raw analytics, conveying back to retailers what products and images have received the most attention on the store floor (via the Wall Street Journal).
See full article at: Japan Tests Gender-Aware Billboards – MarketingVOX.
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