Click the link to see more video responses… but the point is made with the one I have attached below. The marketing campaign is over now but through creativity the message will surely linger, at least for a while. KLM’s method is definitely unique and out of the box, though in my opinion it’s an evolution of the original Old Spice live tweeting event that broke the mold.
++++++++++++++++++++++++
To show the world KLM’s helpful social media service, we’ve replaced normal Facebook and Twitter typed responses with a living alphabet made up of 140 KLM employees. This dedicated crew responds to tweets and posts in a unique way, by running around and assembling the answer live before your eyes, within the hour.
KLM answers every tweet and post in person. Within the hour. Day and night
via KLMRoyalDutchAirline’s Channel – YouTube.
Related articles
- KLM Launches Twitter Response Campaign: Tweeting Live Video Replies Now! (socialtimes.com)
- KLM – Committed to “Response” (pallino1021.wordpress.com)
- KLM’s Brand Social Positioning (wisemarketing.wordpress.com)
- 34 Awesome Twitter Ideas for Engaging Your Prospects (hubspot.com)
