Maybe you’ve already heard about color fusion applications? These are applications that combine the power of color offset printing with the versatility of color digital printing, usually inline on an offset press. It’s fascinating technology because it gives owners of offset technology that is still performing well a chance to add some digital technology to the production line and create a new class of offering for their customers.
With Color Fusion in your tool kit you have the same power transaction printers found when they began to offer solutions that combined transactional and promotional content – TransPromo. With Color Fusion you use offset for what it does best – establish the brand – and use the color digital technology to version and target based on data you have about your customers (see my last post).
To create Color Fusion applications takes more than just an offset press and a digital technology. It takes compatible technologies that maintain a specific look to the final printed piece. If you’ve ever received a direct mail piece with an offset base imprinted with at 300 dpi, with laser or inkjet, you probably noticed the difference. Recipients notice too, and they get that they were a “fill in the blank” and not really a valued customer that you know well.
When you add the Kodak Prosper S10 as the imprinting technology the differences fall away. The ability to imprint with offset class variable data, in full process color, opens options for every direct mailer. Go ahead and create a complex, graphically rich offset framework, but use Color Fusion techniques and a set of Prosper S10 print heads to handle variable CYMK and you can create direct mail with custom images, graphically enhanced messages, and even customer tacking using QR codes and PURLs to create an interactive experience.
via Kodak: Grow Your Biz – Color Fusion is the new TransPromo.
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