Starting this month, Kraft Foods and partners are beta-testing touchscreen snack vending machines that offer consumers a variety of interactive features — including instant access to ingredients/ nutrition information — while enabling marketers to deliver animated, video and interactive advertising and targeted promotions.
The Diji-Touch machines — developed by Kraft, Samsung and Crane Merchandising Systems — are being tested in partnership with Next Generation Vending and Foodservice, Inc. at colleges and universities, healthcare facilities, transportation hubs and other high-traffic locations in the Boston metropolitan area. In addition to Kraft/Nabisco-brand snacks, the machines offer candy and snacks from other leading brands.
The machines feature a 46″ Samsung LCD touchscreen panel in place of the usual glass facing, an embedded networked computer, and Bluetooth capabilities for mobile downloads. Banner ads stream across the top of the screen, and full-screen ads display when the machine is not in use.
Continues at: MediaPost Publications Kraft Testing Interactive Vending Machines 09/13/2010.
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