To communicate the LG Steam Direct Drive Washing Machine’s “wrinkle-free washing” promise, Y&R Dubai reinvented the laundry bag and gave them to neighborhood laundries to deliver their ironed clothes. The bag became a piece of ambient media on the street, in buildings, on public transit and in delivery van windows.
Husen Baba, art director; Ash Chagla, writer/associate creative director; Shahir Zag/Husen Bab, creative directors; Shahir Zag, chief creative officer.
via LG Electronics laundry bag takeover.
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