The subject of “added value” often comes up when discussing the usage of QR codes, and providing exclusive content certainly tops that list. Even though the campaign mentioned below is the FIRST of its kind and only being rolled out in NY and LA, it is still a good indication that Hollywood is starting to embrace QR, and it wont be the last. On an ironic note, my Android cant read the QR code below (tried on 3 different readers)… so let me know if it’s good while I look into updating my smartphone.
Fox Searchlight Pictures releases new film trailers via QR codes
The film industry is beginning to see promise in the use of QR codes. Fox Searchlight Pictures, the film division of Fox Filmed Entertainment, is taking a new approach to using the codes. Traditionally, QR codes are used to distribute information or offer consumers some kind of discount. Fox, however, is leveraging the codes in a new promotional campaign for the upcoming film Martha Marcy May Marlene. The campaign will see the codes used to distribute trailers for the movie, marking the first time movie trailers have been distributed in such a way in the U.S.
The studio is plastering QR codes on a vast array of printed marketing materials such as posters, theater standees and disposable coasters. The campaign is confined to two cities, New York City and Los Angeles, but the trailers the codes are linked to can be viewed online. There are two versions of the code, each linked to differing trailers.
While this may be the first time movie trailers have been released via QR codes in the U.S., full movies have been made available by scanning the codes in South Korea. South Korea’s use of the codes is centered on an entirely electronic film festival, which uses the codes as the primary medium of sharing films. Despite not being the first, Fox is sure to find success with their campaign and may look to expand their use of QR codes in the future.
via Fox Searchlight Pictures releases new film trailers via QR codes | QR Code Press.
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One Response
My Smartphone – a droid – running i-nigma – could not read the QR COde with the picture that you included in the post.