Macy’s will deliver its Memorial Day sale book online this weekend using a new Yahoo ad unit.
The sale book ads, which will run through Memorial Day weekend, use Yahoo’s “Pullover” ad units in the Yahoo Mail service. Yahoo created the ads for retailers with Internet advertising firm PointRoll.
“It is about taking that offline circular shopping experience and making it interactive online,” said Catherine Spurway, VP of strategy and marketing at PointRoll. “We replicated the Macy’s Memorial Day circular and made it digital.”
Yahoo is serving the ads — which look like rich media banner ads, but are expandable and interactive — to women age 25 to 55 through Yahoo Mail. The ad units expand across the page to look like a traditional circular when consumers roll over them. Consumers can click on products to find them online and share the circular to social networks.
See full article at: Macy’s delivers Memorial Day circular through Yahoo Mail – DMNews.
