The number of ad pages in U.S. magazines inched up for the second consecutive quarter, giving publishers more hope that the declines that killed dozens of well-known titles in 2009 are behind them.
Ad pages in the third quarter rose 3.6% from the same period last year, according to figures released Monday by the Publishers Information Bureau. The results follow a second quarter in which ad pages increased 0.8% compared to the same period in 2009. The second quarter was the first increase in ad pages since late 2007.
A total of 136 magazines reported a rise in advertising pages in the third quarter, according to a trade group. Among the biggest gainers for the quarter were Hachette Filipacchi Media’s Elle Decor (up 56.2%), Time Inc.’s People StyleWatch (up 54%) and Condé Nast’s Glamour (up 36.6%). Time Inc.’s Entertainment Weekly and All You, Condé Nast’s Vogue and the Time Out Group Ltd.’s Time Out New York all posted ad-page gains above 30%.
Continues at: Magazine Ad Pages Rose in Third Quarter – WSJ.com.
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