If you want your direct mail piece to be one of the 66% that gets opened and read rather than the 44% that gets thrown away unopened, you’ll have to design a compelling outer envelope among many other things. It is hard to say, however, how much of the 66% just gets opened and thrown away with no response from the recipient.
One of the most important parts of a direct mail envelope and letter set is that everything on the piece flows. If the outside of your envelope is compelling enough for the person to open it, you don’t want to disappoint them with a boring, white letter on the inside as this will lose their attention immediately. Here are some tips to making everything, and I mean everything! in your direct mail flow:
See full article at: Make Your Direct Mail Flow From Outside To Inside |.
