Today, KFC will unveil plans to award $20,000 toward one high schooler’s college tuition for the best tweet it receives.
Earlier this year, JetBlue gave away tickets following tweets. And actor Hugh Jackman challenged any charity to convince him — with one tweet — why he should give it $100,000.
Tweets are becoming as good as gold for marketers looking to embellish their brands on the cheap and for consumers looking for easy money. Because most of the 95 million daily tweets are public — unlike sweepstakes entry forms — they give a viral dimension to such PR-hungry contests.
“The fact is, 140 characters is an absurdly brief way to give away something of genuine value,” says Jay Baer, a social-media guru. “It’s not a whole lot of work to win something pretty cool.”
Consumers love this stuff because it’s easy money. Some 23% of Twitter users say they specifically follow businesses to find out about special deals, promos or sales, says April Underwood, who oversees Twitter business development.
For KFC, it was a no-brainer.
“It’s how this generation communicates,” says John Cywinski, KFC’s marketing chief. “It’s a generation used to instant messaging and immediate gratification.”
Continues at: KFC offers $20,000 to high school senior who tweets best – USATODAY.com.
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