As we look toward a future beyond the recession, marketers are fixing their sights on the customers who will be at the core of the economic recovery. In the past it was the Baby Boomers, with their optimistic attitudes, sheer numbers and buying power, who helped pull America out of recessions. But not this time.
Those born between 1946 and 1964 have been hit hard and they’ve seen their savings and retirement accounts decimated. So close to retirement age, their focus on practicality will likely continue well into the economic recovery years. And Baby Boomer interests will turn more toward home, finance, healthcare, personal care and lifestyle issues, according to a new report from PricewaterhouseCoopers and Retail Forward.
This time the economic recovery will be driven by the affluent segments of Gen X and the young Gen Y, plus another source that many marketers have failed to consider–the growing Hispanic market.
See full article at: Marketers, Meet Your Future Customers – Growing Consumer Markets – Entrepreneur.com.
