According to some of the world’s leading marketers, the role of print is changing— not dying, but delivering new ways to innovate and achieve ROI in a world of 360-degree marketing.
That was one of the key takeaways from the opening keynote panel I moderated at the On Demand Conference and Exposition in Philadelphia this week. The new roles for print include some that are common across industries, such as driving prospects to Web sites and social media, and many that are more specialized.
Doug Neil, senior vice president of Digital Marketing at Universal Pictures said print has seen a resurgence since digital came into play. While broadcast media still dominate in movie promotion, print is playing a larger role to reach more consumer touch points in 360-degree marketing efforts.
Read Full article at: Digital Printing Hot Spot » Blog Archive » Marketers Seek Print That Delivers ROI and Innovation.
