The shift of “issues” with Social Media is perhaps a welcome sign that the “why” has finally been answered. Now we are moving to the “what” do we do with all these followers and “how” can we collect data and use in our marketing efforts to maximize ROI. I guess the remaining pieces of the puzzle are “who” will come up with the system and “when” will it be available!
Marketers Struggle to Harness Social Media
By Georgina Prodhan Oct 11 (Reuters) – Marketing chiefs feel overwhelmed by the growing volume of customer data on websites like Facebook and Twitter, and while they realise its potential value they consider themselves ill-equipped to harness it, an IBM study found.
Only 26 percent of chief marketing officers track blogs and just 40 percent track any online communications, while 82 percent still rely on traditional market research to shape marketing strategies, according to the study.
A few top consumer brands, such as Coca-Cola , Nike and Starbucks — are using high-profile social media campaigns to great effect to find out what their customers want and to communicate with them.
But most CMOs are struggling to prove that investments in social media marketing would yield returns, according to the survey of more than 1,700 CMOs published on Tuesday and carried out in face-to-face interviews from February to June.
Continues at: Marketers struggle to harness social media – survey | Reuters.
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- Marketing Slow to Adapt to Social Media Explosion (bigthink.com)
- The All Business “No Bull Crap” Guide to Social Media Marketing (fuelingnewbusiness.com)
- Aussie marketers: we don’t need social media expertise to be successful (mumbrella.com.au)
- 7 Reasons Why Social Media Success Has Nothing To Do With Social Media (thecustomercollective.com)
- Social Media Is NOT Free (distributedmarketing.org)
- Engaged Social Media Users Spend Up to 40 Percent More [Data] (hubspot.com)
