The Federal Trade Commission’s upcoming report about behavioral advertising will include suggestions for how online ad companies can better protect consumers’ privacy, but won’t recommend that Congress enact new laws, commission member Julie Brill said on Tuesday.
“The Commission isn’t calling for regulation right now,” she said in a speech Tuesday at a privacy conference held by the law firm Proskauer. “We’re talking about a new self-regulatory framework.”
Brill elaborated that the behavioral targeting industry should improve its privacy efforts in several key areas. Among others, she said that companies should provide consistent and simplified notice about online tracking and ad-serving when the data is collected or used. She also said she would like to see notices focus on the unexpected uses of data, as opposed to obvious ones — such as an ecommerce company’s transfer of consumers’ addresses to a shipping company.
Continues at: MediaPost Publications FTC To Recommend Self-Regulation, Not New Laws, Says Commission Member 10/20/2010.
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