Microsoft Adds Do-Not-Track Tool to Browser

By NICK WINGFIELD And JULIA ANGWIN

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A new version of Microsoft Corp.’s Internet Explorer to be released Tuesday (today) will be the first major Web browser to include a do-not-track tool that helps people keep their online habits from being monitored.

Microsoft’s decision to include the tool in Internet Explorer 9 means Google Inc. and Apple Inc. are the only big providers of browsers that haven’t yet declared their support for a do-no-track system in their products. In January, Mozilla Corp. said it would include a do-not-track feature in an upcoming version of its Firefox browser. Internet Explorer is the most widely used browser.

The moves by Microsoft and Mozilla reflect an unusually fast adoption of an idea—the do-not-track system—that was first officially proposed by the Federal Trade Commission only three months ago. It highlights the pressure the industry faces to provide people with a way to control how they are tracked and targeted online, as lawmakers and regulators threaten to rein in the practice.

Microsoft is also including a feature in Internet Explorer 9 called “tracking protection lists,” which will let people prevent specific Web-tracking companies from snooping on their browsing habits.

Continues at:  Microsoft Adds Do-Not-Track Tool to Browser – WSJ.com.

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