by Leena Rao
Digital Goods Will Represent 40% Of Transactions
Juniper Research is releasing a new study today that reports that the transaction value of mobile payments for digital and physical goods, money transfers and NFC (Near Field Communications) transactions will reach $670 billion by 2015, up from $240 billion this year.
The top 3 regions for mobile payments (East Asia and China, Western Europe and North America) will represent 75% of the global mobile payment gross transaction value by 2015. Digital goods payments will account for nearly 40% of the market in 2015.
The research firm says that this growth is driven by the increased adoption of NFC payments, mobile ticketing by retailers, and other transactions made through mobile phones (i.e. retailers using payments systems like Square).
Continues at: Mobile Payments To Triple To $670B By 2015; Digital Goods Will Represent 40% Of Transactions.
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