Mobile is red hot this year, but it still won’t be a billion-dollar ad business in the U.S. until 2011, according to new eMarketer estimates. According to a new report, U.S. mobile advertising spending will reach $743 million this year, up a whopping 79% from $416 million the year prior. Mobile spending will cross the $1 billion mark in 2011 with sustained growth, though at slower rates.
Why has mobile seen such a rush in new ad money? Thank Apple.
“IAd has served as a tremendous catalyst in the industry,” said eMarketer mobile analyst Noah Elkin of Apple’s rich-media mobile ad unit, which launched this year at a high-profile press conference in Cupertino, Calif.
But it is Google and its recently acquired mobile-ad network, AdMob, that are projected to propel growth.
Continues at: Marketing: Mobile to Become a $1 Billion Business in U.S. – Advertising Age – Digital.
Related articles
- How the IAd Gave Mobile Marketing Needed Shot in Arm – Advertising Age – Digital (blogs.forbes.com)
- Advertising Age: Apple “Marketer of the Decade” (macstories.net)
- Google AdMob serves over 300 billion mobile ads (intomobile.com)
- Apple and Google prepare for mobile ad war (money.cnn.com)
