Last year I wrote about the Portuguese wineries that have adopted QR codes on their wine labels. Recently, I have noticed more wineries adopting this cool new technology.
A quick refresher on QR codes for the uninitiated. QR codes are a very useful tool for pointing people to more information about your product. This is how it works. You take a photo of the QR code with your phone with a bar code reader and you are automatically taken to the web site that is embedded in the code. This only works with smartphones such as the iPhone, BlackBerry or Droid phones, but these are the most popular phones these days, so a huge number of people now have this capability.
In the wine business this is particularly useful as people can be browsing a liquor store and read reviews about the wine. This is how the Portuguese winery, Cortes de Cima, has been using QR codes on their wine labels. Their QR code takes people to their Adegga page, a web site where people can read independent reviews and ratings of their wine.
See full article at: More Wineries Adopting QR Codes | Lightning Labels Blog.
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