An online survey conducted by ATG, shows that consumers are using multiple channels to research, shop and purchase, and catalogs area strong driver to the web.
Nearly one-third of consumers say they rely on more than three of different channels (online, in-store, print catalogs, mobile devices, customer service reps) from the time they start researching products and services to when they complete the purchase; Eight out of 10 say they (78%) use at least two or more channels to do their purchase research.
78% of consumers said they use catalogs to browse and discover new products and services, and six out of 10 consumers surveyed say that make purchases via catalogs four times a year or more.
Mobile commerce is playing a role in the cross-channel experience, particularly with younger consumers
Read full article at: http://millcraft.blogspot.com/2010/04/multichannel-marketing-links-consumers.html
