I dont have a dog so I cant test this out, but Im dying to know if it works! If you have a four-legged friend of the canine variety, please call them to the computer and see if they react to this video and let us know! Hopefully understanding German is not required.
Advertising is going to the dogs. Really.
Nestle, one of the world’s largest makers of pet food, has created a 23-second television ad that has high-pitched whistles that are meant to be heard only by — you guessed it — dogs. “We wanted to create a TV commercial that our four-legged friends can enjoy . . . but also allow the owner and dog to experience it together,” said Nestle’s Anna Rabanus.
Animal behavior experts studied the sounds that would get a dog to watch TV.
You won’t see the commercial in this country (USA), however. It’s being shown in Austria this week. What’s unclear is whether the advertising will work. After all, a dog can’t buy its own food.But studies have shown that pet owners tend to be very generous. Clearly Nestle is hoping that if Bandit wags his tail at a Beneful ad, his owner will go out and buy the food. Would you?
via TV commercial is just for dogs – The Washington Post.
Related articles
- Pet-Food Brand Makes TV Commercial Only Dogs Can Hear (adweek.com)
- Nestle says dogs will prick up their ears to TV commercial (windsorstar.com)
- Nestle launches first TV ad aimed at dogs (marketwatch.com)
- Nestle ad first to pitch to canine customers (msnbc.msn.com)
- Video: Nestlé Purina commercial makes a direct pitch to dogs (thestar.com)
