Harrisville, RI — Executives in the printing industry often use the phrase “the power of print,” but that power has been short-circuited, say authors Dr. Joseph Webb and Richard Romano in their controversial new book, Disrupting the Future: Uncommon Wisdom for Navigating Print’s Challenging Marketplace. Its “power” is down to half of what it should have been, in comparison to general economic growth, and further declines are likely to be the rule rather than the exception.
So what can the industry do about it? Disrupt the future! Rather than hope that the Internet, iPads, e-books, and social media are just passing fads, print businesses can dig into today’s—and tomorrow’s—communication trends and change their strategic outlook. Disrupting the Future concentrates on opportunities and explains, in explicit, entertaining, and often irreverent detail, how to make the transition from “printer” to a range of strategic options, detailing why the old business advice and common wisdom that guided the industry no longer holds true. The book provides a new set of guidelines, advice, and “uncommon wisdom” for today's business, with an eye toward a more robust approach for the future.
See full article at: New Book, Disrupting the Future, Offers New and Unconventional Wisdom for Print Businesses – Printing Industry News from WhatTheyThink.
