AdMeld’s VP of Mobile Marc Theerman offers his version of the LUMA Partners ad tech ecosystem map – but for mobile display. Theerman says he does not pretend that the map is complete, but says it’s intended as a “first impression” which he promises to update regularly. He adds, “Online is 60x the size of mobile today. It is only natural that mobile will attract more players. This time next year, this slide will look very different.”
via New Mobile-Only, Display Ad Ecosystem Map From AdMeld VP Theerman.
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