Social Media is an important aspect to many businesses. Facebook, Twitter, LinkedIn, Flickr, blogs etc., are among the most popular ways to communicate and network. Business owners everywhere are utilizing social media in order to grow and manage their companies. Below is an article from http://venturebeat.com, written by Gary Halliwell, that reviews social media business trends for 2011.
According to the article, social media is always changing so it is important to stay on top of social media trends. Haliwell compiled a list of social media trends for 2011 to “help entrepreneurs make the most of this exciting marketing opportunity.”
Social marketing will move beyond Facebook and LinkedIn – A recent Harvard research study showed that information and influence travel up to three degrees across a social network. The information you communicate to friends, family and colleagues is often passed on beyond your network – possibly to thousands of people, most of whom you will not even know. Similarly, the information you receive each day may have traveled two or three degrees before it reaches you.
This is where the meat is for social marketers. In our connected world of Tweets, blogs, emails and posts, this information transmission is captured in electronic form, and what we know as “word-of-mouth” in face to face interaction has become “word-of-digital”, and it’s incredibly track-able and useful.
2011 and the years ahead will be a time when marketers start to get away from thinking of social marketing in terms of the limited information posted on Facebook or LinkedIn, and start to figure out how to influence and encourage the transmission of information across the vastly larger real social networks their customers inhabit.
Continues at: New Social Media Business Trends for 2011
Related articles
- 6 social media business trends to watch out for in 2011 (venturebeat.com)
- Is Your Email Marketing Ready for 2011? (entrepreneur.com)
- 11 Marketing Predictions for 2011 (samirbalwani.com)
- Email, Social Media To See More Marketing Dollars In 2011 (webguild.org)
- Trend for 2011: Collaborative story-telling on social media (reportr.net)
- Six Social Media Trends for 2011 (futurelab.net)
- 2011: The Year of the Social Email Inbox (marketingvox.com)
- Speed Summary| HBR on Social Media & New Rules of Branding (fredzimny.wordpress.com)
