LONDON — A newsstand set to open here next week will sell more than a dozen international editions of Vogue magazine, in languages including English, Russian and Chinese. More than 100 other titles from around the world will line the shelves, with little flags indicating their country of origin. Visitors will be able to browse through digital versions of these and other publications on iPads tethered to sleek plastic tables.
Just don’t come looking for Elle, Cosmopolitan or any other magazines that are not owned by Condé Nast, the New York-based publisher. Or any newspapers, for that matter. Condé Nast, which owns the newsstand, plans to use it to display its entire worldwide range of glossy offerings, as well as their affiliated Web sites and mobile applications.
To Jonathan Newhouse, chief executive of Condé Nast International, the project is a way to demonstrate that magazines remain relevant and financially viable in a world where some consumers, advertisers and investors look on the print media with the disdainful eye of a Condé Nast editor discarding the outdated fashions of the last season.
Condé Nast, which was slower than some rivals to embrace the Internet, also wants to send the message that it sees print and digital publishing as complementary, not clashing, businesses.
Continues at: Condé Nast Newsstand Tries Convergence of Technologies – NYTimes.com.
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