ROI (Return on Investment) is a function of cost and revenue generated. Any change in either one impacts your ROI. It is possible to utilize direct mail to its fullest potential, and decrease the amount you are investing in the medium, while increasing response and purchase rates.
Here are nine ways too improve both sides of the ROI equation with your direct mail campaigns:
Determine what deems someone non-responsive, and stop mailing when it is clear they are not going to respond.
Segment and target audiences on macro and micro levels. You don’t have to mail to everyone to be highly impactful.
Speak to specific audiences on a micro level. The more relevant your communications, the sooner you’ll see results or be able to deem recipients non-responsive.
Continues at: Nine Ways to Decrease Direct Mail Spending While Improving Results « Mail Print Blog.
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