NOKIA Lumia Live Launch Lights Up London

by Deborah Corn
Creative, Events, Marketing, Mobile, Trends

This is just beyond spectacular. For the launch of their new Lumia 800 smartphone, Nokia lit up the sky in London with a 4D light show projected on the Millbank Tower accompanied by an original track and live mixing by deadmau5. On top of that, Nokia incorporated a LIVE online broadcast of the event on their Facebook Page.

It’s been a long time since I have seen something on this scale for a product launch. I hope it’s a sign that more cool and amazing promotions using multi-media on multi-channels are on the horizon.

A special thank you to Jenna Lipkin from Mission Public Relations for keeping me posted on the event and sending me the press materials to share with all of you… especially this video which you need to watch in full-screen and as loud as possible!

http://www.epklink.com/nokialumialive/

NOKIA LIGHT UP THE NIGHT WITH LUMIA LIVE

Tuesday, November 29^th: Nokia Lumia Live – Millbank Tower on the banks of River Thames was turned into a living, breathing entity last night (mon) as Nokia celebrated the launch of the Nokia Lumia 800 smartphone with the most spectacular light show the capital has ever seen.

Millbank was plunged into darkness with the iconic Millbank Tower acting as the canvas for a never-before-seen spectacular. Each of the 120 metre high building’s 800 windows were covered with vinyl as 16 powerful projectors, stationed 300 metres away on the other side of the river, beamed 4D images onto the structure, making it seem like huge butterflies were flying across the London skyline and that the tower was spinning around. Billed as the “future of live events” the spectacular show was accompanied by music from super producer deadmau5, who created exclusive remixes for the performance – adding the 4th dimension, and the event was broadcast live online to http://www.Facebook.com/Nokia.uk

Conor Pierce, Managing Director of Nokia UK said: “Tonight has been amazing, a spectacular way to celebrate the launch of this stunning new smartphone.”

deadmau5 said: “Visuals have always been an important part of my shows, so the chance to work with Nokia and its projection team on a project of this scale and ambition is really exciting. It’s also great to be able to play such an iconic landmark and to a UK crowd.”

The event on the 28th November was free for all spectators, who were able to view the half hour performance from the North and South sides of the River Thames. VIPs followed the amazing show with an exclusive after party at Altitude 360. To view and download images and B-roll footage from this event, please visit http://www.epklink.com/nokialumialive

To watch the 4D show in full, visit http://www.youtube.com/user/nokiauk

The stunningly social Nokia Lumia 800 smartphone brings content to life with head-turning design, the best social and Internet experience, familiar Nokia elements, such as leading imaging capabilities and new signature experiences. The Nokia Lumia 800 contains an 8 MP instant-share digital camera experience based on leading Carl Zeiss optics, HD video playback, 16GB of internal user memory and 25GB of free SkyDrive storage for images and music.

The Nokia Lumia 800 is priced from £26 per month on contract. Available from: Carphone Warehouse, Orange, T-Mobile, Vodafone, Phones4U.