As the debate around online privacy and advertiser access to users’ data continues, a group of the advertising industry’s largest trade organizations was to announce on Monday the details of a self-regulatory program that would allow users to opt out of being tracked by its member organizations. The program provides details on how companies can adopt some of the principles for conducting online behavioral advertising outlined in a report released last July.
The program includes the use of an icon called the “Advertising Option Icon” that marketers can place near their ads or on the Web pages that collect data that is used for behavioral targeting. Users who click on the icon, a lower case letter “I” inside a triangle that is pointing right, will see an explanation of why they are seeing a particular ad and will be able to opt out of being tracked.
Continues at: Group Unveils Program to Let Users Opt Out of Web Ads – NYTimes.com.
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