by Ande Leslie
From beautifully crafted invitations and hand-written notes on luxurious paper, to complex printed pieces using specialty inks and finishes, paper continues to provide a distinctive way to reach prospective and current customers. Learn everything you need to know about #paperfundamentals at Paper School, hosted by NPTA, the National Paper Trade Association, Sept. 30 in conjunction with GRAPH EXPO.
- Make a difference.
When you and your employees deeply understand the fundamentals of paper and how it can benefit those you serve, your organization and ultimately, the paper industry as a whole, is strengthened. - Tell your powerful story. And help your customers do the same.
As an industry, we are largely responsible for promoting the rich heritage and continued relevance of paper. Continue to tell the story. We can embrace the idea of spinning a life around paper and adding large doses of community to enhance our brands. - Grow business by becoming a partner in your customers’ success.
In order to generate new leads and revenue, you need to engage, educate and inspire your customers by connecting with them. When you understand what you do, why you do it and how it helps people, it prompts your customers to partner with you to act progressively and strategically integrate more print into their communications mix. - Become a source for new brand-building ideas.
Knowing the ABC’s of paper positions you to expose customers to new products, printing techniques and creative ideas to bring additional value to their marketing campaigns. Show them how choosing the right product can communicate their marketing message better.
Whether this is your first paper education training or your 50th, NPTA’s Paper School will help improve your success and inspire conversations you have never had before!
This half-day program teaches the most important topics in paper and provides each attendee with a strong foundation of knowledge to build on. The five classroom sections are taught by paper industry leading experts from top paper mills. Attendees will access the GRAPH EXPO 14 tradeshow floor and take a guided tour of the most advanced printing equipment in the world. Paper School attendees will receive complimentary access to the GRAPH EXPO show floor.
Everyone is welcome to register for Paper School. Registrants who are sponsored by NPTA members receive a discount! Register now at www.goNPTA.com/PaperSchool.
Follow NPTA on Twitter @goNPTA or join the NPTA LinkedIn group.
Ande Leslie, a marketing and communications professional at SmithBucklin, the association management company more organizations turn to than any other, supports professional association members across the print and paper value chain, including those in NPTA and Dscoop. In her current role, she devises and employs cross-media marketing campaigns to drive awareness of professional development resources and advocate for the paper and printing industries.
The National Paper Trade Association (NPTA), founded in 1903, is the industry trade association representing printing paper merchants / distributors within the paper supply chain. Our merchant members serve printers, publishers, marketers and corporations throughout North America. They provide a variety of value-added services, including delivering the latest and greatest printing papers when and where you need them. Equally important, printing paper merchants make their customers look good by exceeding the expectations of the end customer. They provide education and information to help their customers understand the different types of paper and their applications, along with how to maneuver the confusing dynamics of balancing quality and price.
