According to the latest report from Radicati Group, there are 247 billion emails sent worldwide each day. That number will more than double to 507 billion by 2013!
My initial response to those findings were “OK, but how many of those emails are those stupid poems about butterflies that if you don’t forward it to 10 people you die a slow death?”
No matter how you slice it, there are lots of emails hitting the inboxes of our decision makers each day.
Here are 6 ideas to help you maximize your email efforts:
1) Take advantage of Peak Vacation Reply Periods: Why the heck would you want to go and do something stupid like send an email when you know there’s a high probability of the prospect being out? Because you will increase the quality of your information big time! Many of your prospects will use an auto reply when they are on vacation. That auto reply often will contain the name and phone number of (quite possibly) another decision and even the Grand Puba. That auto response may contain your prospect’s cell number that you might use (cautiously mind you) another time. The auto response might tell you where they went so you have something cool to talk about next time you call. Starting with Memorial Day, give it a shot during peak vacation seasons.
See full post at: 247 Billion Emails – 6 Ways To Rethink Them! — Paul Castain’s Sales Playbook.
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